Speaking of summer movies whose trailers completely hide their Christmas angles, it’s surprising to see a full-on holiday classic like Miracle on 34th Street advertised without any mention at all about its premise.
Due to its May release date, the studio was unsure how to sell a Christmas movie to the summer crowd. The result is a trailer that takes this secrecy to an absurd extreme, using a meta premise to distract viewers from the fact that we learn nothing about the movie itself, aside from who’s in it. The trailer’s mini-story makes us chuckle and grin while stars from the Fox roster tease at the quality of the film, all while never revealing a single thing about the movie it’s promoting. It’s one of the most innovative previews ever produced. It’s simply groovy – er, groovey!